Shirlybeth’s Specials needed a cohesive brand identity that blended heritage and homemade authenticity while maintaining a modern and inviting appeal. The challenge was to create functional yet visually appealing packaging, ensuring easy recognition and brand recall while effectively communicating trust, warmth, and tradition.

By designing a versatile logo, intricate brand patterns, and engaging illustrations, we crafted a visually rich identity that reflects cultural heritage and homemade quality. The packaging—ranging from tupperware and snack jars to chili sauce bottles and eco-friendly bags—was developed to enhance functionality and brand visibility, while social media designs helped establish an engaging digital presence.

The rebrand resulted in a strong, recognizable identity that highlights heritage, warmth, and authenticity. The functional and aesthetically appealing packaging improved customer experience and shelf appeal, while the digital presence strengthened engagement, attracting food lovers and tradition-seekers alike.