Cacao Pinas logo design featuring an organic, handcrafted aesthetic.

Crafting a Bold Identity for a Filipino Tablea Brand

CLIENT
Personal Project
Industry
Food & Beverage
Services
Brand Identity, Packaging Design, Digital Marketing
Duration
3 Weeks
Kraft pouch packaging for Cacao Pinas tablea.

Cacao Pinas is a Filipino chocolate brand specializing in tablea—a traditional cacao product used for hot chocolate and desserts. The goal was to create a strong, culturally rich brand identity that reflects heritage, quality, and sustainability while standing out in the modern market.

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01

The Challenge

Cacao Pinas needed a distinct brand identity and packaging that would appeal to both Filipino consumers and international chocolate lovers. The challenge was to balance tradition with a modern aesthetic while ensuring brand consistency across different touchpoints.

02

The Solution

Developed a visual identity and packaging system that emphasizes Filipino heritage and sustainable practices. The branding included a minimalist yet culturally inspired logo, earth-toned packaging, and premium typography. Digital assets, such as a branded email newsletter, helped establish an online presence.

03

Results & Impact

Enhanced brand recognition through cohesive visual identity. Appealing, eco-friendly packaging that aligns with sustainability trends. Increased customer engagement through digital marketing efforts

Elegant tin box packaging for Cacao Pinas tablea.
Cacao Pinas calendar design for promotional branding.
Custom-designed mugs with the Cacao Pinas branding.
Branded t-shirt design for Cacao Pinas.
Custom-designed mugs with the Cacao Pinas branding.
Email newsletter design for Cacao Pinas
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