Café Ylang-Ylang is a Filipino bakery and café offering traditional meriendas, pancit, and baked goods in a cozy, homey environment. The project aimed to create a strong brand identity, engaging packaging, a user-friendly website, and a social media presence that reflects the café’s warm and inviting atmosphere.

The Challenge

The café needed a distinct brand presence that balanced nostalgia and modern appeal. The challenge was to design a cohesive visual identity that would resonate with Filipino customers looking for a taste of home while also attracting new audiences.

The Solution

Developed a branding system that celebrates Filipino heritage while maintaining a fresh, modern aesthetic. The visual identity reflects the café’s comforting, welcoming vibe, while the website and social media strategy focus on storytelling, community, and highlighting Filipino cuisine.

Results & Impact

Memorable brand identity that reflects Filipino comfort and tradition. Eye-catching packaging that enhances the customer experience. Improved digital presence through a well-designed website and engaging social media content.