RDL is a well-known skincare brand, but its existing packaging leans towards a clinical and traditional look. This personal project reimagines RDL with a bold, colorful, and retro 70s aesthetic, giving it a fresh and eye-catching personality while retaining its trusted appeal.

The Challenge

The goal was to break away from the conventional and experiment with a playful, nostalgic design that would stand out on shelves. The challenge was to ensure the new aesthetic felt vibrant and energetic without losing the brand’s credibility in skincare.

The Solution

Inspired by 70s pop culture, bold typography, and vibrant color palettes, this rebrand introduces dynamic packaging that feels fun, youthful, and strikingly different from RDL’s existing identity.

Results & Impact

A fresh take on RDL’s packaging, making it more visually engaging. Showcases the brand’s versatility and how it could connect with a younger, trend-conscious audience. Demonstrates the power of packaging in shaping perception and brand storytelling

Rebranded packaging design for RDL moisturizer skincare products..

Rebranded packaging design for RDL skincare products.

Let's Talk

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Let's Talk

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Let's Talk

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Let's Talk

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Let's Talk

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Let's Talk

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Let's Talk

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Let's Talk

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Let's Talk

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Let's Talk

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Let's Talk

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Let's Talk

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Let's Talk

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Let's Talk

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Let's Talk

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Let's Talk

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The Challenge

The Solution

Results & Impact

Let’s Create Something Amazing