Designing a Spine-Chilling UI for an Indie Horror Game
The Doll Plague is a survival multiplayer board game set in a medieval-inspired dark fantasy world. Players take on the roles of heroes from different races, each struggling to survive the mysterious Doll-Pocalypse. The game combines strategy, lore-driven gameplay, and high-stakes survival mechanics in a battle against the Overseer.
The goal was to build a compelling, immersive game identity that reflects the eerie and chaotic world of The Doll Plague. The design needed to capture dark fantasy aesthetics, engaging UI elements, and promotional materials that convey the game's grim yet intriguing narrative.
We developed a dark, immersive brand identity that captures The Doll Plague’s eerie medieval fantasy theme.
Promotional materials, including posters, billboards, and a mockup video, establish a compelling visual narrative. By blending occult aesthetics, survival mechanics, and strategic card-based elements, we created an engaging, high-stakes multiplayer experience that draws players into the mystery of the Doll-Pocalypse.
A visually distinct dark-fantasy board game with an immersive gothic and medieval aesthetic. Strategic, lore-driven gameplay elements that enhance player engagement and replayability. Compelling marketing visuals and game design that effectively communicate the mystery, horror, and survival aspects of The Doll Plague.
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